1910 - 1920


Thomas Sloan established the Bulla Cream Company in the Melbourne suburb of Moonee Ponds. Thomas invented a new method of thickening cream where it was pasteurised by standing open cream cans in coppers fired by wood, pioneering the technique and laying the foundation for Bulla’s success today.

Thomas was provided with a regular supply of raw ingredients from a dairy property in Bulla that was managed by his brother, William. Cream was collected and then transported by horse and cart to the city and the Bulla brand was born.


Tom Sloan's brother-in-law Hugh Anderson joined and Hugh's brother, Jack later joined the partnership in 1918. Descendants of the same Australian families still own and work in the company today.



1920 - 1930


The Colac operations were opened and in 1935 the Colac Ice Works were purchased.

Colac is a provincial town located in the heart of some of Australia's best dairy country in Victoria's western district. Blessed by rich and fertile soil, it provides Bulla with an abundance of first quality milk and cream from which to make its fine dairy products.


The premises in Arden Street, North Melbourne was bought as the distribution centre for the dairy products to the metropolitan area.


1930 - 1940

The milk bar boom began and by 1935 became a much sought after family business. Bulla’s products such as cream and ice cream were regularly purchased by consumers from their local milk bars.


1940 - 1950

The Second World War ended in 1945 and people in the armed services came home to enjoy political stability and post war economic growth in Australia. The growing range of Bulla premium cream and ice cream products continued to be regularly enjoyed by Australian families.


1950 - 1960


Melbourne hosted the sixteenth Olympic games, the first time the Games were held in the southern hemisphere, with many athletes, officials and spectators enjoying Bulla products during this time. During this time supermarkets began to evolve in Australia. Bulla Ice Cream was one of the first brands available in Supermarkets, and was one of the first companies to launch take home packs, demonstrating Bulla’s leadership and innovation.


New innovations in refrigeration and transportation were important for Bulla’s progress in the 60s. As people were now able to store ice cream for periods at a time without it melting, stick lines and tub ice cream sales increased, allowing for continual year round production as Ice cream was no longer a seasonal product.

Bulla continues to make Ice Cream the traditional way using fresh milk and cream; delivered daily.


1970 - 1980

A number of new initiatives transformed Bulla in the 1970s and 80s such as expanding markets, increased production, new machinery and techniques which brought about new modes of transport and new products.



Bulla introduced plastic cream bottles. The plastic ‘half pint’ thickened cream bottles were revolutionary, the design taking eight years to perfect, and as the plastic was lighter in weight, this opened up additional domestic and export opportunities for Bulla.


1980 - 1990

The introduction of new age low fat and healthy lifestyle products began. Products such as Bulla Cottage Cheese and Frozen Yogurt were successfully launched and remain a regular household purchase for many Australian consumers today.


1990 - 2000


The growth in sales of low fat ice cream increased by nearly 26 per cent, making it the fastest growing segment for ice cream.

Continuing to focus on growth, Bulla began exporting ice cream to Japan, Hong Kong, Indonesia, New Zealand, Singapore and Malaysia.


2000 - 2010


Bulla opened its high tech Chilled factory at Forest Street on the outskirts of Colac, one of the most sophisticated food manufacturing plants in the world. The new site was designed to manufacture Cream, Cottage Cheese and Yogurt products.

Bulla today

The Bulla brand has grown to become one of Australia’s most loved and trusted dairy brands.  Bulla remains the biggest selling branded cream on the Australian market and is a leader in cottage cheese, ice cream, yogurt and dairy desserts. Bulla exports its Chilled & Frozen dairy products to more than twenty two countries around the world.  

Bulla's quality focus, state-of-the art manufacturing capabilities and innovation has seen it continue to win many prestigious dairy awards, including the Grand Dairy Awards and the Australian Dairy Industry Association of Australia Awards.

Bulla remains Australian owned, providing employment for over 500 staff and 1st quality products by the descendants of the original partners.

Bulla – Celebrating 100 years of Real Dairy Goodness